AI and Marketing - The hottest tools in 2024

Look, AI is like the hottest thing in marketing right now, there's no question. It’s got everyone and their grandmothers, from startups to massive corporations, in a frenzy, cranking out content at the speed of light. But here’s the crisis, just because AI can generate a few clever lines doesn’t mean you should throw out human intuition and creativity like it’s yesterday’s leftovers. Copy-pasting what ChatGPT spit out without any human touch? That’s like throwing coconut oil everywhere for your party and calling it a PDiddy one. Spoiler alert, it’s not going to make any real news.

AI is the Cool Kid at the Marketing Party. No doubt, AI can do a lot. It’s like having a virtual non-paid or low income staff that works 24/7, cranking out emails, analyzing data, and helping you put out content faster than your coffee gets cold. For small businesses, it’s a godsend, allowing you to sort of keep up with the big dogs. Tools like ChatGPT and Jasper are letting everyone act like digital marketing rockstars—for free or close to it.

But don’t get it twisted, AI doesn’t replace human brainpower. At best, it’s a powerful tool you can use to build a foundation, but that’s all it is, a foundation. The real marketing happens when you throw some human flavor into the mix. Otherwise, your AI-generated content is just another uninspired tweet in the vast sea of “meh.”

What You Should Actually Be Doing

If you’re going to use AI (and yeah, you should), make sure you’re not just pumping out robotic, soulless content. Don’t think you can trick Google or Instagram’s algorithm by lazily copy-pasting something an AI bot wrote. Those platforms? They’re smarter than you think and are designed to sniff out copy-paste jobs like a bloodhound. It’s not just about producing content anymore, it’s about making it relatable, engaging, and most importantly, human.

You’ve gotta take what AI gives you, slap it around a bit, inject your brand’s personality, and make it sound like it came from an actual human being with a pulse. If your content feels like it was spit out by a machine, no one’s going to connect with it, and connecting with your audience is the whole point.

People don’t follow brands because they sound like instruction manuals. They follow brands that make them laugh, think, or feel something. Your AI content should be a springboard, not a final draft. Add your personal touch to stand out in the algorithm and get your audience engaged. Trust me, from recent personal experience on our LoveFM post, your customers know the difference between a post that feels like a chatbot and one that feels like an actual human took 5 seconds to think about it. Our real customers that is, not the ones just wanting to fight on social media. Yes, we know who you are...

Plus, social media platforms reward this stuff. They boost posts that get real engagement, not just robotically perfect grammar and keywords. You’re not fooling anyone if you think you can cut corners and get the same results. Let AI help you get started, but don’t be lazy, your content still needs the human touch to actually resonate and drive action. And for the love, no emojis after every paragraph, please!

Look, we get it, if you’re a small business, you’re trying to stretch every dollar. And using AI tools to save time and money? Smart move. But if you want real results, like actual traffic and leads, you’ve got to go a step further. AI can help you get ahead, but smart usage is the name of the game. Use it as a foundation, then refine, revise, and make it work for your brand. If you just want to copy and paste everything, don’t be surprised when crickets are the only thing you’re getting in return.

For the rest of you, the point is simple, don’t let AI do all the heavy lifting. Want to get real engagement and traffic? Stir the pot, get relatable, and humanize your content. That’s where the magic happens.

Need help balancing the AI-to-human ratio? Feel free to hit us up at Catalyzt Consulting. We can help you use AI smartly and add the personal touch that gets you actual results. Bonus, We’ll even throw in a free 30-minute consultation to help get you started. You're welcome.

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